The Memorial will form a catalyst for an on-going fundraising campaign to support military and equine charities after all memorial costs are paid. Our principal beneficiaries will be The Household Cavalry Foundation and the Mane Chance Sanctuary. Other complementary charities will also be supported.

The Arsenal manager Arsene Wenger bought this sculpture, which is one of only 100 that will be produced, for his wife Annie.

HM The Queen will be given the first maquette and others will be presented to Downing Street, The Imperial War Museum and the Royal Borough of Windsor and Maidenhead.

These beautiful maquettes, which are cast in the Black Isle Bronze Foundry in Nairn, in Scotland, and hand finished by the sculptor Susan Leyland, cost £20,000 each.

If you are interested in buying what we are sure will become a collector’s item then email us at
susano@thewarhorsememorial.org or telephone 07836 229208

Purple Poppy Appeal

The purple poppy was created in 2006 to remember the animal victims of war, with all donations go to the charity Animal Aid. Last year, in an about turn, the charity decided to drop the purple poppy and adopt instead a purple paw emblem.

We are reintroducing the purple poppy to support our project and our chosen charities, and are liasing with Australian War Animal Memorial charity to seek a tie-in with their important work.

We are talking to The Royal British Legion and The Imperial War Museum, who see the merit in our initiatives.

The Royal British Legion says of the purple poppy:

“While organisations use Remembrance to draw attention to their causes through poppies of many colours, the Legion is the only organisation which acts as the national custodian of Remembrance. We are also the welfare and campaigning organisation representing all men and women who are in service, who have served, and their families.

“We see no conflict in wearing the red poppy next to the purple or white poppy. Many animal rights supporters also support our work. We do ask that the items are not offered alongside each other however as this would confuse the public.”

The Imperial War Museum says of the purple poppy:

“The poppy is the enduring symbol of remembrance of the First World War. It is strongly linked with Armistice Day (11 November), but the poppy’s origin as a popular symbol of remembrance lies in the landscapes of the First World War.

“Other charities sell poppies in different colours, each with their own meaning but all to commemorate the losses of war. White poppies, for example, symbolise peace without violence and purple poppies are worn to honour animals killed in conflict.”

Just as the red poppy creates annual awareness and income to support The Royal British Legion, it is our intention to use the potential the purple poppy offers our project, and make it a poignant and symbolic image to represent all that The War Horse Memorial stands for. Through a variety of merchandising offers – initially badges, seeds, watercolour prints and Christmas and greetings cards – and by creating a special National Purple Poppy Day on August 23 every year, we hope to grow business and funds year on year to support our chosen charities.

Our project, we believe, will tap into the public’s generosity of spirit and humanity and patriotism, and a Pageant of the Horse in Ascot in August 2017 will allow us to test the market on a local population before we role the Purple Poppy Appeal to a wider, national audience.

The Purple Poppy Appeal will launch with a national photocall in central London in August 2017 (date to be confirmed).

We hope to have Christmas cards and limited edition prints of the War Horse in a field of purple poppies available for sale by September 2017.