COOKIES AND OUR POLICY
What are cookies?
Cookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work, or work better, as well as to provide information to the owners of the site. A cookie often contains a unique number, which can be used to recognise your computer when a user of your computer returns to a website that it visited previously.
How does the the War Horse Memorial use cookies?
We use cookies to enhance the online experience of our visitors, to better understand how our websites are used and to monitor how our advertisements perform. Cookies may tell us, for example, whether you have visited our site before or whether you are a new visitor.
Your rights
Our cookies do not store financial information or information which is capable of directly identifying you (such as your name or address). You have the right to choose whether to accept these cookies. You can exercise this right by amending or setting the controls on your browser to reflect your cookie preferences. However, please note that if you choose to refuse cookies you may not be able to use the full functionality of this website.
Changing your cookie preferences
The “Help” menu in the toolbar of most web browsers will tell you how to change your browser’s cookie settings, including how to have the browser notify you when you receive a new cookie, and how to disable cookies altogether.
Cookie terminology
We have classified our cookies into two broad types – ‘first party cookies’ and ‘third party cookies’:
First party cookies are cookies that are served directly by the website operator to your computer, and are often used to recognise your computer when it revisits that site and to remember your preferences as you browse the site.
Third party cookies are served by a service provider on behalf of the website operator and can be used by the service provider to recognise your computer when it visits other web sites. Third party cookies are used for a variety of reasons, most commonly used for website analytics or advertising purposes. More details are provided in the third party cookie section.
In addition, cookies may be either ‘session cookies’ or ‘persistent cookies’. Your computer automatically removes session cookies once you close your browser. Persistent cookies will survive on your computer until an expiry date specified in the cookie itself, is reached.
The below cookies are used during any session you have with our shop and cart viewing
Persistent across the the War Horse Memorial website and all other web platforms of the War Horse Memorial
These cookies help make sure our images appear correctly on your device.
Store information about the size of your browser window. Expires within 24 hours.
Session across the War Horse Memorial website and all other web platforms of the War Horse Memorial
These cookies determine whether to provide rich functionality like dropdown menus.
Stores 1 or 0 depending on if the user has JavaScript enabled in their browser. Expires when the browser is closed.
These cookies are used to keep a status of your session as soon as you visit the website.
Randomly generated identifier assigned to uniquely identify a user’s session. Expires within 30 minutes of the browser closing
Third party cookies set by the War Horse Memorial
We work with a number of third party suppliers who set cookies on our website to enable them to provide us with services. These cookies are mainly used for reporting and advertising purposes so that we can improve the way we communicate with our supporters and ensure the money we invest in online advertising is well spent.
Other Cookies
We also use additional cookies from third party advertising or analytics partners on a short term basis. These helps improve the effectiveness of our advertising, for example by enabling us to reach or exclude our website visitors across partner networks. These cookies are listed as of the time this page was updated and is reviewed regularly.
Cookies set by third parties
If you go on to a page on our website that contains embedded content, for example YouTube, you may be sent cookies from these websites.
Our website also contains embedded “share” buttons to enable users of the site to easily share articles with their friends through a number of popular networks, for example, Facebook and Twitter. These sites may set a cookie when you are also logged in to their service.
We do not control the setting of these cookies, so we suggest you check the third party website for more information about their cookies and how to manage them.
Google Analytics and Optimize 360
Google Analytics 360 is a web analytics service provided by Google inc. that enables us to measure how people use our website using cookies. We use this information to improve our website experience for website visitors and to measure the effectiveness of our online advertising. We can also use these cookies to serve relevant advertisements to people who have interacted with specific sections of the site, or to exclude those audiences from advertising.
For those site visitors who have explicitly opted in to Google’s data privacy policy, Google will associate your IP address with other data held by Google in order to identify you across multiple devices. You may refuse the use of cookies by selecting the appropriate settings on your browser. You may also stop the transmission of information generated by the cookies about your use of the website and of your IP address to Google, by downloading and installing the Google Analytics Opt-out Broswer Add-on available here: https://tools.google.com/dlpage/gaoptout
Google Optimize allows us to test variants of web pages and see how they perform against an objective that we specify. Optimize monitors the results of our experiment and tells us which variant has the best performance.
Google Analytics privacy policy
Facebook is a social media platform we use to communicate with our supporters through both unpaid posts and paid advertising. We use cookies to measure the effectiveness of paid advertising on Facebook to ensure the money we spend is used effectively. They also enable us to either service advertisements to or exclude people who have visited our website.
Additional references
Further information about cookies and how to control their use is available from All About Cookies (link is external) and Your Online Choices (link is external).